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Home News News Archive 2010 'see me' launches new year campaign

'see me' launches new year campaign

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Tuesday, 12 January 2010
On January 5th, ‘see me’ - Scotland’s national campaign to end the stigma and discrimination of mental ill-health - launched a campaign to raise awareness of the importance of support from friends and family.

One in four Scots will experience a mental health problem at some point in their lives and a new survey shows that 62%[1] people surveyed with a mental health problem stated that support from family and friends is most important in aiding their recovery. However, in the same survey 47%[2] of people cited friends and family as the main source of stigma. Based on these findings, it’s vital that Scots know what steps to take to support their loved one; one step being to share the message that people can and do recover from mental health problems.

The campaign will see radio and TV ads, billboards and posters go live across Scotland. The adverts feature a campaign badge “see me, I’m still your...” reflecting that a person’s mental ill-health is only a small part of who they are. People will also be able to go online to www.seemescotland.org to upload their own personalised badge, photo and message of support.

For more information about the campaign visit the see me website

[1] ‘see me’ Hear Me 2 survey, (publication date to be confirmed)
[2] ‘see me’ Hear Me 2 survey, (publication date to be confirmed)

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